The Daughter
Eight years old, mustard hoodie, in no hurry at all. Until she finds the vacuum.
Rapido
A child's room after a long afternoon. The mother in the doorway, arms crossed. The daughter keeps reading.
Toys, clothes and crumbs on every square metre of the floor. Nothing is said, nothing needs to be. Then the girl puts down her comic and picks up the vacuum herself, because it is light enough for an eight-year-old and almost fun.
A few seconds later the room is clean, and the one who sits on the sofa in the living room is her mother. Forty-five seconds about the smallest reason to tidy up.
One flat, one vacuum, two languages, no film set.
21images generated
10video generations
20sheets and plates
2language versions
0days on a film set
The apartment was built first: the girl's bedroom tidy and in chaos, and the living room behind her door from several angles, so every cut opens onto the same flat. The vacuum was locked as a three-view sheet and given to every product clip as its first reference.
The German voice is a real speaker. For Swedish, the language of the brand's home country, the film was then dubbed with ElevenLabs.
By people
- Idea and story
- Direction and prompting
- Edit and colour
- Sound design and mix
- German voice
Tools
- Characters, rooms and productNano Banana 2
- Additional platesGPT Image 2.5
- VideoSeedance 2.5
- Swedish voiceElevenLabs
- MusicEpidemic Sound
- Edit and gradeDaVinci Resolve
The Mother
Grey jumper, arms crossed in the doorway. The one who ends up surprised.
Every shot started as a sheet.
The vacuum, the two characters and every room of the flat, each built once so it looks the same in every shot. Turn the sphere, open one, read the start of the prompt behind it.
Planning a film like this?
Tell us about it in a few lines. We reply within one working day.hello@miraki.ch+41 31 348 90 90Note
Own production by Miraki. A spec ad, not commissioned or approved by Electrolux. Electrolux is a trademark of its owner. The characters are fictional. Picture, motion and the Swedish voice are made with generative AI. Idea, direction, edit, sound and the German voice are made by people.