Spec Ad

Polestar 3

Track
Commercial · Spec ad
Brand
Polestar
Runtime
1:00
Format
16 : 9
Year
2026
Production
Own production
The idea

Bern before sunrise. One driver, one car, one road over the Grimsel.

The city is still asleep when he gets in. Across the Kirchenfeld Bridge, out of town, up the pass as the first light reaches the peaks. At the top he stops, gets out and simply looks.

Then a black hall, light lines on wet concrete, and the car standing still for the first time. Sixty seconds about the pleasure of a good bend.

How we made it

No car on location. No road closure. No crew on the pass.

49images generated
12video generations
20sheets and plates
2locations, Bern and the Grimsel
0cars on location

The car was locked first, as a three-view sheet built from photos of the real Polestar 3. Every single clip got that sheet as its first reference, together with the driver and the place, so the same car arrives in every shot.

The places are real: a street and a bridge in Bern, the Grimsel Pass, a black hall. Each was rebuilt as a plate and a sheet before the camera moved through it.

By people
  • Idea and storyboard
  • Direction and prompting
  • Edit and colour
  • Sound design and mix
Tools
  • Car, driver and placesNano Banana 2
  • Additional stillsGPT Image 2.5
  • VideoSeedance 2.5
  • MusicEpidemic Sound
  • Edit and gradeDaVinci Resolve
The sheets

Every shot started as a sheet.

The car, the driver, the cockpit and every place, built as sheets and single plates, each made once so it looks the same in every shot. Turn the sphere, open one, read the start of the prompt behind it.

Planning a film like this?

Tell us about it in a few lines. We reply within one working day.hello@miraki.ch+41 31 348 90 90
Start a project
Note

Own production by Miraki. A spec ad, not commissioned or approved by Polestar. Polestar and Polestar 3 are trademarks of their owner. Picture and motion are made with generative AI. Idea, direction, edit and sound are made by people.

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